Why Chainwire is the Best Crypto PR Distribution Tool for Web3 Marketing Professionals

28 Jun 2024

As a marketing professional in the blockchain industry, you operate in a highly competitive and rapidly evolving industry. To stay ahead of the curve and maximize the impact of your PR efforts, you need a solution that understands the unique challenges and opportunities of the Web3 space. Chainwire, a crypto PR distribution platform designed specifically for blockchain companies, offers a comprehensive suite of tools and services to help you achieve your PR goals and drive meaningful results.

While there are several PR distribution platforms available, this article focuses on Chainwire's offerings based on the author's experience. Readers are encouraged to explore and compare different solutions to find the best fit for their specific needs.

What is Chainwire?

Chainwire’s distribution network is carefully curated to include the most influential and relevant blockchain media outlets. By targeting your press releases to these key publications, you ensure that your news reaches the right audience, increasing your brand awareness and digital footprint. As a CMO or marketing professional, you understand the importance of placing your content in front of the right eyes, and Chainwire's partnerships with top-tier outlets enable your press releases to be featured prominently on their homepages, maximizing visibility and impact.

In the fast-paced world of blockchain marketing, time is of the essence. Chainwire's user-friendly interface and streamlined submission process allow you to distribute your press releases quickly and easily, saving valuable time and resources. By simplifying the PR distribution workflow, Chainwire enables you and your team to focus on developing high-quality content and executing strategic initiatives that drive business growth.

Cutting-Edge PR Distribution Technology for Web3 Marketing Professionals

As a tech-savvy blockchain marketing professional, you appreciate the importance of advanced technology in streamlining processes and ensuring efficiency. Chainwire's API integration with its publishers guarantees a smooth and reliable distribution process, reducing the risk of delays or errors. By leveraging Chainwire's cutting-edge technology, you can trust that your news will reach the right outlets at the right time, maximizing its potential impact.

To optimize your PR ROI and make informed decisions, you need access to comprehensive analytics and reporting. Chainwire's coverage report, accessible through its app, provides valuable insights into the performance of your crypto press release distribution. By tracking key metrics such as publication count, audience reach, and engagement, you can assess the effectiveness of your PR efforts and make data-driven decisions to refine your strategy. As a results-oriented marketing leader, these insights are invaluable in demonstrating the ROI of your PR initiatives to stakeholders and executives.

As a CMO or marketing director, you are responsible for allocating budgets effectively and ensuring that every dollar spent delivers tangible results. Chainwire offers a cost-effective solution compared to traditional newswires, providing targeted distribution to the most relevant blockchain media outlets. By focusing on quality over quantity, Chainwire helps you maximize the impact of your PR spend, delivering better results for your budget. This cost-effectiveness allows you to allocate resources strategically, ensuring that your PR efforts contribute positively to your overall marketing ROI.

How Does Chainwire Work?

Using Chainwire is a simple and effective process. Press release submissions are reviewed by Chainwire's editorial staff, which provides feedback to improve the release's impact, pertinence, and clarity. The team makes sure that the press release is written to have the greatest possible impact by drawing on years of experience in the blockchain and cryptocurrency PR space. After it is complete, Chainwire's integration syndicates the press release to a network of highly targeted blockchain and cryptocurrency media outlets.

Chainwire also provides distribution to major news organizations like Benzinga, Business Insider, The Street, AP News and more. After that, users can examine the distribution results in almost real-time and offer insightful commentary on the efficacy and reach of the campaign.

Chainwire’s Main Features

Chainwire offers a comprehensive press release distribution platform, equipped with an intuitive dashboard for submitting, tracking, and refining your news campaigns. Below are the platform’s key features:

  • Press Release Order Creation

    • Setup: Log in or create an account on Chainwire’s website. Click "Create an Order" on the left-hand side of the interface to begin the process.

    • Distribution Scheduling: Choose your preferred distribution time, whether immediately or scheduled for a specific date and time zone. You can also place your distribution on hold until ready.

    • Keyword Optimization: Chainwire offers a user-friendly keyword optimization feature that allows you to select relevant tags or keywords from a dropdown list. This feature helps optimize your press release for search engine optimization (SEO), ensuring that your content reaches the right audience. Some popular keywords include "crypto," "bitcoin," "blockchain," and "ICO."

    • Selecting a Distribution Package: Chainwire provides several distribution packages to suit your specific needs and budget.

  • Geolocations for Global Distribution
    • Translation Services: Chainwire understands the importance of global reach in the cryptocurrency and blockchain space. To cater to this need, the platform offers translation and distribution services to various countries, including Germany, France, Spain, Korea, Vietnam, China, Japan, Turkey, the Netherlands, Indonesia, and Italy.

    • Each language package ensures that your press release is translated by native speakers, guaranteeing accurate and culturally appropriate content. Moreover, Chainwire targets the top crypto media outlets in each selected country, ensuring that your press release reaches the most relevant audience in their native language.

Submitting Your Press Release

  • Content Submission: Provide your company’s location, contact details, press release title, featured image, and the press release content itself. The platform supports text formatting, embedding videos, and adding elements like links, colors, images, and emojis.

  • Editorial Compliance: Ensure your content complies with Chainwire’s Editorial Policy, which excludes topics like gambling, online pharmaceuticals, pornography, and "get rich quick" schemes. Review and approve your content thoroughly before submission, as it cannot be modified afterward.

  • Final Review: Review order details, apply any coupon codes, and submit. Choose your payment method from options like PayPal, credit card, or cryptocurrencies (Ether, Bitcoin, USDC).

    Analytics and Order Tracking

    Analytics Dashboard: Monitor the total number of website submissions, hyperlinks per live press release, package details, and view counts via integrations with third-party trackers like Moz and SimilarWeb.

    • Order Tracking: Access and manage your draft and submitted PR orders by clicking "Orders" on the menu.

    Chainwire ensures that your press release is distributed according to your schedule and provides real-time analytics to track its performance. If any issues arise, Chainwire’s team will contact you via email or Telegram.

    Target Audience and Users

    Chainwire caters to two different markets: PR firms that work in the same space as well as companies in the cryptocurrency and blockchain sectors. Any business aiming to spread information about cryptocurrency, tokens, NFTs, exchanges, digital wallets, DeFi, Bitcoin, and other topics falls under this category. Renowned brands such as Gate.io, OKX, BNB Chain, Polygon, Bitget, CoinMarketCap, and Simplex have come to rely on Chainwire as a trustworthy collaborator in the cryptocurrency public relations domain.

    Distribution Network

    With relationships to more than 75 cryptocurrency news outlets, Chainwire can reach a wide audience in the cryptocurrency world. Notable websites like CoinDesk, News.Bitcoin.com, and Cointelegraph are part of this strong network. In addition, Chainwire provides global distribution capabilities that let users add language packs and connect with cryptocurrency news sources in particular nations, thereby expanding their global reach.

Client Testimonials

Reviews from customers emphasize Chainwire's dependability and efficiency. Testimonials frequently highlight the platform's wide audience reach, focused dissemination, and superior editorial insights. These glowing testimonials highlight the benefits Chainwire offers its customers in terms of exposure and involvement in the cryptocurrency world.

Chainwire's users consistently praise the platform for its reliability, effectiveness, and exceptional service. Recent reviews highlight key strengths:

Suresh N. ⭐⭐⭐⭐⭐ 5/5

"Easy way to get PR on crypto medias"

Suresh commends Chainwire as the best option for distributing PR in the crypto media space, noting its cost-effectiveness compared to alternatives.

Sertan A. ⭐⭐⭐⭐⭐ 5/5

"Best media partner!"

Sertan applauds Chainwire for delivering fast and effective results, coupled with a courteous staff.

Verified User ⭐⭐⭐⭐💫 4.5/5

"Get on the home page of key media outlets!"

These glowing testimonials underscore the tangible benefits Chainwire offers its clients, including wide audience reach, targeted distribution, and valuable exposure in the cryptocurrency world. The platform's commitment to delivering superior editorial insights and customer service further sets it apart as a trusted partner for businesses seeking to amplify their presence in the blockchain space.

Who is Behind Chainwire?

Chainwire's management team brings a wealth of experience and expertise in the blockchain PR space.

Nadav Dakner, the Founder and CEO of Chainwire, is a seasoned online marketer, business entrepreneur, and angel investor. His experience as the Founder and CEO of MarketAcross, one of the leading blockchain PR and marketing firms, has equipped him with the skills and knowledge necessary to lead Chainwire in its mission to revolutionize blockchain PR distribution. Dakner's background in early-stage investing also provides him with valuable insights into the needs and challenges of startups in the blockchain space. This understanding allows Chainwire to tailor its solutions to the unique requirements of its clients, ensuring that they receive the most effective and efficient PR support possible.

Alon Keren, Chief Marketing Officer at Chainwire, is a full-stack marketer with a proven track record in marketing and advertising. His expertise in PR, SEO, content marketing, and PPC enables him to develop comprehensive and integrated marketing strategies that maximize the impact of Chainwire's PR efforts. Keren's experience working with a wide range of clients and industries has given him a broad perspective on the marketing landscape, allowing him to identify and capitalize on emerging trends and opportunities.

Unique Selling Propositions

Chainwire stands out from its competitors through several key features:

  • Crypto-Specific Distribution: Unlike traditional newswire services, Chainwire specializes in the crypto and blockchain sectors, ensuring that press releases reach the right audience.

  • Homepage Coverage: Press releases distributed through Chainwire are published on the homepages of partner crypto news sites, rather than being relegated to less visible sections.

  • Guaranteed Coverage: Chainwire guarantees publication on all ordered crypto news sites, thanks to its strong relationships with publishers and adherence to high editorial standards.

Pros and Cons

Among the many benefits that Chainwire provides are its distribution network tailored to the cryptocurrency space, publication on leading cryptocurrency news websites, and accessibility to mainstream media such as Bloomberg and Yahoo Finance. Its editorial staff also offers insightful commentary to improve press releases, making them more impactful and pertinent. Its niche focus, however, might not be appropriate for businesses looking to reach a larger, non-crypto audience. Furthermore, even though it ensures coverage on requested websites, the press release's efficacy still depends on the caliber of the content and the larger strategy.

While other PR services aim to be jacks-of-all-trades, Chainwire has honed its expertise in the crypto space, developing a deep understanding of the unique challenges and opportunities faced by blockchain businesses. This specialized focus allows Chainwire to deliver laser-targeted, highly effective results that its competitors struggle to match.

Final Thoughts

As a blockchain marketing professional, you need a crypto PR distribution solution that enables you to spread your news on relevant, industry leading publications. Chainwire provides a targeted service designed specifically for the Web3 space, empowering you to maximize the impact of your press release distribution. With its laser-focused distribution, efficient workflow, cutting-edge technology, data-driven insights, cost-effectiveness, and proven track record, Chainwire is the go-to PR distribution solution for marketing leaders in the blockchain industry. By partnering with Chainwire, you can confidently allocate your PR budget, knowing that you are investing in a solution that delivers tangible results and enhances your overall digital footprint.

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Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR.